Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. This voice experience is generated by AI. Learn more. This voice ...

Absolut Vodka and Tabasco® Brand are firing up the global spirits scene with the launch of a new spicy vodka, Absolut® TABASCO™. Launching from February 2026 onwards across 50+ markets, including the ...

Although consumers are drinking less, the industry is seeing a rise in "daycap" drinking, as younger consumers shift away ...

What do you get when Madonna and Absolut join forces? A $125 dancefloor-in-a-box featuring a cassette player, coupe glasses and a very spicy secret ingredient. Read the full article at Madonna & Absol ...

Add Yahoo as a preferred source to see more of our stories on Google. There aren’t many vodka brands more well-known than Sweden’s Absolut Vodka. It’s beloved for its classic vodka as well as its ...

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- As a brand born to mix, Absolut continues to set the standard for vodka cocktails with the launch of new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor ...

A pop star, a vodka brand and a bottle of hot sauce walk into a bar… Such was the case this week, when Madonna doubled down on her partnership with Absolut to release a cocktail kit celebrating her ...

Coca-Cola and Pernod Ricard are teaming up to launch a new ready-to-drink premixed cocktail beginning in select European countries next year. The drink contains a mix of Absolut Vodka and Sprite, two ...

Absolut Vodka has partnered with British-Nigerian multidisciplinary artist and designer Yinka Ilori MBE for an immersive art ...

Whether you mix vodka with soda water, make Cosmos, or simply knock it back as a shot, you've probably used Absolut Vodka as your spirit of choice at some point or another. Even so, you might not be ...